Simon Facey
Freelance Digital Brand Manager
Available
Simon Facey
Freelance Digital Brand Manager
Available
Simon Facey
Freelance Digital Brand Manager
Available
Hello
I’m Simon. I’m a digital marketer with over a decade of experience helping brands grow through smarter media and sharper strategy.
I’ve led digital and performance marketing for names like Mulberry, Magnum, Ben & Jerry's and Co-op delivering large-scale integrated campaigns. I’ve been agency side at Dentsu and Mediacom, and in-house with global and local teams.
Some clients need clearer strategy. Some need to scale. Others just want someone who knows what they’re doing and can get it done. That’s where I come in.
If you’re looking for hands-on expertise, a trusted partner, and someone who understands both brand and performance, let’s talk.
Skills
Media & Comms Strategy
Integrated Campaign Activation
Paid & Owned Media
Agency Mgmt.
Brand Mgmt.
Reporting, Insight & Analysis
Experience
Digital Marketing Specialist
Ice Cream, Home Care
Jul 22 - May 25
Digital Marketing Specialist
Ice Cream, Home Care
Jul 22 - May 25
Digital Marketing Specialist
Ice Cream, Home Care
Jul 22 - May 25
Freelance Paid Media Lead
Luxury Fashion
Jul 24 - Dec 24
Freelance Paid Media Lead
Luxury Fashion
Jul 24 - Dec 24
Freelance Paid Media Lead
Luxury Fashion
Jul 24 - Dec 24
Marketing Manager
Rapid Delivery, Retail
Jul 19 - Jul 22
Marketing Manager
Rapid Delivery, Retail
Jul 19 - Jul 22
Marketing Manager
Rapid Delivery, Retail
Jul 19 - Jul 22
Channel Expertise
PREVIOUS WORK
Magnum Big Bet Campaign 23/24
Magnum's Sunlover & Starchaser campaign was a multi-channel launch celebrating the contrast of summer day and night through limited-edition products, immersive experiences, and bold creative partnerships.
Mulberry Performance Marketing
Mulberry focused on enhancing its digital presence and customer engagement through more effective targeting, data-driven insight, and strategic partnerships, aiming to strengthen brand visibility and drive growth in key markets.
Toolstation PPC Development
A Performance Max evolution utilising segmented structures and dynamic bidding, boosting ROAS, lowering CPC, and driving more efficient, high-converting performance.
Magnum Pleasure Pass Activation
The Pleasure Pass campaign combined a digital spin-to-win mechanic with omnichannel support to drive 120,000 entries and 20,000 opt-ins.
Unilever Process Operationalisation
Development of cross-functional campaign planning process, aligning 20+ specialists, multiple agencies and streamlining delivery to improve execution of major launches and always-on activity.
Mulberry Programmatic Display
Programmatic display restart securing premium placements on platforms like Vogue and The New Yorker, achieving CTRs up to 1.16%.
Education
Marketing Week MBA
Grade: A (Marketing)
Apr - Jul 22
Marketing Week MBA
Grade: A (Marketing)
2024 - Present
Marketing Week MBA
Grade: A (Marketing)
Apr - Jul 22
University of Leicester
2:1 Economics BSc (Hons)
Sep 22 - Aug 24
University of Leicester
2:1 Economics BSc (Hons)
2022 - 2024
University of Leicester
2:1 Economics BSc (Hons)
Sep 22 - Aug 24
Recognition
Product Launch of the Year | Magnum Sunlover Starchaser
Retail Industry Awards
2023
Product Launch of the Year | Magnum Sunlover Starchaser
Retail Industry Awards
2023
Product Launch of the Year | Magnum Sunlover Starchaser
Retail Industry Awards
2023
Best PPC Campaign (Commendation) | Co-op Food
Performance Marketing Awards
2021
Best PPC Campaign (Commendation) | Co-op Food
Performance Marketing Awards
2021
Best animations awards
Performance Marketing Awards
2021
Best Digital Marketing Campaign 2016 in Travel/ Leisure
Prolific North Awards
2016
Best Digital Marketing Campaign 2016 in Travel/ Leisure
Prolific North Awards
2016
Best animations awards
Prolific North Awards
2016
Recommendations
Melissa Orchard
Digital Marketing, Media & dCommerce Director, Unilever
July 2024
"I have really enjoyed working with Simon. He has a great drive and bias for action, is very thorough in his approach and delivers excellent work. I appreciated his leadership abilities as a custodian of the team, and how he engaged with brands to support them with their digital activities, bringing thought leadership and cohesion. We have thoroughly enjoyed having Simon as part of the DMC team and really benefited from his expertise."
Melissa Orchard
Digital Marketing, Media & dCommerce Director, Unilever
July 2024
"I have really enjoyed working with Simon. He has a great drive and bias for action, is very thorough in his approach and delivers excellent work. I appreciated his leadership abilities as a custodian of the team, and how he engaged with brands to support them with their digital activities, bringing thought leadership and cohesion. We have thoroughly enjoyed having Simon as part of the DMC team and really benefited from his expertise."
Melissa Orchard
Digital Marketing, Media & dCommerce Director, Unilever
July 2024
"I have really enjoyed working with Simon. He has a great drive and bias for action, is very thorough in his approach and delivers excellent work. I appreciated his leadership abilities as a custodian of the team, and how he engaged with brands to support them with their digital activities, bringing thought leadership and cohesion. We have thoroughly enjoyed having Simon as part of the DMC team and really benefited from his expertise."
Mary Hind
Head of Digital Marketing, Mulberry
July 2024
“Simon led the paid search and display activity, and we had some amazing results off the back of his immediate optimisations to account structures, bid strategies, campaign types and audiences. As the demands of the brand evolved, he was an incredible support in synergising strategies between channels and offering data-backed insights on how to navigate these changes effectively. I couldn’t recommend Simon enough!"
Mary Hind
Head of Digital Marketing, Mulberry
July 2024
“Simon led the paid search and display activity, and we had some amazing results off the back of his immediate optimisations to account structures, bid strategies, campaign types and audiences. As the demands of the brand evolved, he was an incredible support in synergising strategies between channels and offering data-backed insights on how to navigate these changes effectively. I couldn’t recommend Simon enough!"
Mary Hind
Head of Digital Marketing, Mulberry
July 2024
“Simon led the paid search and display activity, and we had some amazing results off the back of his immediate optimisations to account structures, bid strategies, campaign types and audiences. As the demands of the brand evolved, he was an incredible support in synergising strategies between channels and offering data-backed insights on how to navigate these changes effectively. I couldn’t recommend Simon enough!"
Chris Other
Customer & Marketing Director, Toolstation
July 2024
“In addition to PPC, Affiliates, SEO and Paid Social management, Simon also brought leadership and ownership to the role which was a great benefit to our team.”
Chris Other
Customer & Marketing Director, Toolstation
July 2024
“In addition to PPC, Affiliates, SEO and Paid Social management, Simon also brought leadership and ownership to the role which was a great benefit to our team.”
Chris Other
Customer & Marketing Director, Toolstation
July 2024
“In addition to PPC, Affiliates, SEO and Paid Social management, Simon also brought leadership and ownership to the role which was a great benefit to our team.”